What's the difference between the Audit and the Roadmap?

The Unblocker Audit provides a focused diagnosis and recommendations, while the Strategy Roadmap provides a comprehensive sales and growth blueprint.

What if I want to go further after the Audit?

Clients can continue with a Strategy Roadmap, Full Build or ongoing Retainer depending on the level of strategic and implementation support required.

How long does the Audit take vs. the full Roadmap?

The Unblocker Audit takes two weeks, while the Strategy Roadmap takes six weeks.

What's the investment for each option?

The Unblocker Audit is $5,000, the Strategy Roadmap is $15,000, the Full Build starts at $25,000, and the Ongoing Retainer is $1,800 per month.

Unblock your sales with a brand and system designed to scale

Q: How is this different from a design agency or freelancer?

Most agencies start by making things pretty. Kiln starts by diagnosing why you are not converting, including your customers, competitive landscape and where people are lost in the funnel. Strategy comes first and design follows.

Q: Will this actually increase my revenue and conversion?

Kiln focuses on identifying and addressing positioning, messaging, funnel and customer experience problems that can affect conversion. Results depend on the business, market and implementation.

Q: What if I don't know what's actually broken?

Kiln begins with a diagnostic process designed to identify problems across positioning, messaging, presence, competitors and sales funnels.

Q: What if I already have a brand I've invested in?

Kiln can diagnose and improve an existing brand and sales system rather than requiring a complete rebrand.

Q: What's the first step to explore working together?

The first step is to book a 30-minute Scale Session where Kiln asks diagnostic questions, discusses what is broken and scopes whether there is a fit.

Q: Do you guarantee results?

Kiln does not guarantee specific business results. Its work focuses on diagnosing problems and developing strategy and systems designed to improve sales and growth.

Globally Operating

London HQ · remote-first

Human-Centred, Design-Led

13+ years in high-ticket sales

Commercial Architecture

Brand · UX · positioning

Unblock your sales with a brand and system designed to scale

Globally Operating

London HQ · remote-first

Human-Centred, Design-Led

13+ years in high-ticket sales

Commercial Architecture

Brand · UX · positioning

Kiln works with Series A founders at critical growth stages to audit positioning, optimise sales funnels, and refine the systems that drive revenue – without the guesswork. We align strategy, sharpen value, and build brands that convert with precision and scale sustainably

The Problem

You’ve got the product, but growth is stalled.

Most Series A companies have a good product, paying customers, and real revenue – but unclear positioning, weak messaging, and a leaky funnel quietly cost them deals.

You know something’s wrong. You just can’t articulate what.

01

Customers pick competitors

Your positioning is unclear, it's hard to trust you, and your USP gets lost in the noise – so buyers default to the safer-looking option.

02

You leak deals mid-funnel

Messaging, brand, and website create friction instead of clarity at every step, and people drop off between interest and purchase.

03

You attract the wrong fit

The right customers can't see themselves in your messaging – or can't find you at all – so you chase everyone and convert no one.

“The result: 6–12 months of slow growth and marketing spend thrown at guesswork. That changes when you diagnose what’s actually broken.”

We are Kiln

Growing a buisness with traction shouldn’t be this hard

We understand how humans work, what they want, and why they buy. We know what it’s like to see the potential; product-market fit and revenue flowing – but growth has stalled, and you’re stuck in the details with no time to solve it.

Kiln is a high-touch go-to-market and scale-up lab. We pinpoint the problems between your product and your people, then rebuild your brand and sales systems for higher conversion and a smooth, satisfying customer experience.

Alexandra Ware

Founder, Kiln

Who you'll work with

Meet the Founder

Alexandra has spent over 13 years in high-ticket sales and many more years in design and brand strategy, working inside businesses like Weta Workshop, billion dollar start-up Magic Leap (backed by Google and Alibaba), leading Australian solar companies, AI property investment tech, fintech, a creative marketplace, and tourism.

Where most advisors, designers, or sales reps stay in their lane, she spans all three, letting her spot exactly where a business is leaking leads, trust, or revenue, and fix it at the source.

Founders bring her scattered ideas and messaging that doesn’t land. She cuts through the noise, finds the two or three moves that actually shift the business, and turns them into something repeatable. Even one session mapping the business is often enough to leave with
clarity on what your audience will respond to, and clear next steps to take.

Proactive and resourceful, Alexandra brings clarity, structure, and a sharp instinct for what will actually move a business forward. She draws on over a decade across sales, design, and multi-industry business experience to turn ambition into something sellable.

If you're ready to...

01

Win customers from competitors because your positioning is clear, credible, and impossible to ignore

02

Stop losing people through sales and onboarding by creating frictionless experiences that guide customers forward

03

Attract the right customers who value what you do, instead of chasing everyone and converting no one

04

Scale with confidence, knowing brand, positioning, and strategy are precisely aligned with your audience

05

Build a business that stands out and converts at significantly higher rates without constantly guessing

Then let's talk....

HOw it works

A streamlined process that works

Assess

A 30-min call. You tell us what’s broken, we ask diagnostic questions and scope the fit. We outline goals, metrics and constraints.

Diagnose

We interview customers, audit positioning, messaging, presence and funnels, analysing competitors and finding your leaks.

ARCHITECT

We build the strategy system — ICP, positioning, messaging and sales playbook — in private.

Present

We present all findings, complete deliverables and answer every question. You’ll know what to do, when and the impact it’ll have.

Implement

You execute, or we do — it’s up to you. We stay for accountability and course-correction as you grow.

Assess

A 30-min call. You tell us what’s broken, we ask diagnostic questions and scope the fit. We outline goals, metrics and constraints.

Diagnose

We interview customers, audit positioning, messaging, presence and funnels, analysing competitors and finding your leaks.

Architect

We build the strategy system – ICP, positioning, messaging and sales playbook – in private.

Present

We present all findings, complete deliverables and answer every question. You’ll know what to do, when and the impact it’ll have.

Implement

You execute, or we do – it’s up to you. We stay for accountability and course correction as you grow.

Don’t want to execute it yourself? Our Brand & Website Build option allows you to have everything handled, implementing the strategy we work on together – every touchpoint built to speak to your target audience and convert.

Previous work

View
Case Study

5.0

Founder-rated

“Artistic, professional and efficient. Kiln offers fantastic solutions for all your design needs. They did our website for us and we couldn’t be happier. We’ve had so much incredible feedback that our website is another thing that sets our business apart from the rest. Thank you!”

“Kiln has been absolutely fantastic with our business Maximum Solar, helping build the website and content creation. Their work has been nothing short of outstanding.”

“Goes above and beyond to understand your personal goals and how to get there, seeing fantastic results already thanks to Alex’s guidance. Highly recommended!”

“Professional, high quality work, great design eye, efficient and pleasant to deal with. 100% Recommend hiring Alex!”

“I’ve worked with Alex for over 18 months now. Her creative design and attention to detail are amazing and aesthetically beautiful. I have multiple businesses that I’ve moved across to her simply because she’s the best I’ve come across. She is extremely talented and efficient. It’s an absolute pleasure working with Alex.”

“It was a pleasure working with Alexandra on our new and existing business ideas. She interpreted our random thoughts and needs amazingly and came up with a plan that made sense to us. She was great at listening and incorporating what we wanted rather than pushing a pre made structure like most do. I highly recommend her if you want to grow your business in a way you can understand and still feel like you’re in control.”

“I was looking for someone who really could understand my idea and working with Alex was honestly a game changer. She got my vibe straight away and helped me build not just a beautiful website, but a brand that actually feels like me. Super creative, super chill, and seriously talented. Grazie Alex – you nailed it!”

“It was an absolute delight working with Kiln. They bring great passion and energy to what they do. Alex was attentive to our needs and helped us clarify exactly what we were after for our product design, which we then took to launch. I highly recommend working with her for anyone wanting to refine their business idea, and execute it to a high standard.”

“It’s been amazing to work with Alex, she has helped me to gain more clarity in the processes of my business and create a good workflow.”

“Oystercatchers NZ engaged Alexandra the Founder of Bloom Consulting for our brand identity, iconic oystercatcher images, including large illustrated digital landscapes. She created our website, presentation materials, and business cards, which stood out and told our unique story. Alexandra truly cared about, and understood our purpose and passion and was integral to Oystercatchers looking professional when we launched. We also engaged her design and layout silks for a number of our client's to develop their new business logos, promotional and exhibit materials and received excellent feedback.”

“Great consulting service! They really got what we needed and gave us useful advice that worked. Made a big difference for our business. Definitely worth it!”

“Alex is wonderful and great to deal with! Absolutely recommend.”

03 — The offer

Work with us

Most founders start with the Audit, then go into strategy. If you just need one problem solved, take the hour.

Quick Fix Session £297 · One hour

You already know the problem. You need the fastest path to fixing it. One hour, one issue, three actions you can take the same week.

The “Unblocker” Audit

$5k USD · 2 weeks

Not one conversation. A full investigation.

You don’t know what’s actually broken, and guessing is expensive. We investigate your positioning, funnel, and competitors independently, then tell you exactly where you’re leaking leads, trust, or revenue. This is diagnosis, not a fix.

Most founders can only guess at which one of ten problems is actually costing them the most. This finds the real one, backed by evidence, not a hunch from a single conversation.

The audit fee is credited toward Business & Brand Strategy if you upgrade within 30 days of your findings call.

What you get:

1 intake call (60 min)
Full positioning audit, benchmarked against your category
Complete funnel audit, mapping every point customers drop off
Independent competitor audit across your direct market
Findings call (60–90 min) with a clear diagnosis and recommendations
5–8 page audit report you keep

Business & Brand Strategy

6 weeks · Most chosen

The problem’s already found. This builds the fix. A complete positioning, messaging, and sales system your team can execute: ICP, brand and messaging framework, customer journey, sales playbook, and a 90-day roadmap, ready to run.

What you get:

ICP & audience definition, grounded in real research
Positioning, brand & messaging framework
Customer journey & sales playbook
90-day roadmap & action steps
Intake call (90 min)
Weekly coaching calls and accountability

Brand & Website Design & Build

From 6–8 weeks

Brand identity and website built as the implementation of your strategy.

What you get:

Retainer

Monthly

Ongoing direction for brand and sales growth as you scale.

What you get:

Start the conversation

The Offer

Work with us

Most clients start with the Sprint. Some add a Retainer to stay accountable. A few choose the Complete System if they need everything handled. Pick what fits

The “Unblocker” Audit

$5k

2 weeks

For founders who need diagnosis without a full Strategic.

Strategy Roadmap

$15k

6 weeks

The main event — a complete Sales & growth blueprint your team can execute.

Sales & growth audit, ICP & audience definition
Positioning, brand & messaging framework
Customer journey & Sales playbook
90-day roadmap & action steps
Initial Intake Call (90 mins)
Check-in call
Roadmap Call

Full Build

$25k

From 6-8 weeks

Brand identity and website build, layered on top of your Strategy Roadmap. Design and execution. No re-worked strategy.

Ongoing Retainer

$1.8k

Monthly

Ongoing direction for brand and Sales growth — the strategic partner behind your next stage of scaling

Frequently Asked Questions

Still haven’t answered your question?

How is this different from a design agency or freelancer?

Most agencies start by making things pretty. We start by diagnosing why you’re not converting: your customers, your competitive landscape, exactly where you lose people. Strategy first, design second. You’re paying for the diagnosis and the roadmap, not just the execution.

Will this actually increase my revenue and conversion?

If the problem is positioning, messaging, brand clarity, or experience, yes. For founders with product-market fit hitting a sales ceiling, we drive conversion uplift by making it clear who you are, why you matter, and how to move through your funnel. If your product doesn’t solve the problem, we’ll tell you that too.

What if I don’t know what’s actually broken?

That’s what the Unblocker Audit is for. We run workshops on your core value and advantage, analyse your positioning against the market, and find where customers drop off. You walk away with a clear diagnosis in a 5-8 page report within 2 weeks.

What if I already have a brand I’ve invested in?

Not necessarily scrapped. Sometimes we evolve and refine, sometimes we rebrand entirely. It depends on whether the brand is the problem or the positioning is. We diagnose first, then recommend, and we’re honest either way.

What’s the first step to explore working together?

Book a 30-minute scale session. We ask questions, you tell us what’s broken, and we scope fit together. No pressure, no pitch. If it makes sense, we start. If it doesn’t, we’ll point you somewhere better.

That also fixes the earlier “4–6 weeks” vs “6 weeks” mismatch on the Roadmap timeline, it’s consistently 6 weeks now throughout.

Do you guarantee results?

No one honest can guarantee revenue outcomes, and we won’t pretend to. What we guarantee is a clear, evidence-based diagnosis and a specific plan. The founders who see the biggest uplift are the ones who implement it.

Can I see examples of your work?

Yes, check the Work page for case studies across industries.

What does Kiln actually do?

We find where your sales are getting stuck and fix it. The problem usually sits between your product and your marketing: how you’re positioned, what your messaging says, and how a buyer is guided from first click to signed deal. Strategy comes first. Design and build come after we know what’s broken.

How is Kiln different from a design agency or a freelancer?

An agency starts with how things look. We start by diagnosing why you’re not converting. Every engagement runs through the same five steps: Assess, Diagnose, Architect, Present, Implement. You see the reasoning behind each recommendation before anything gets designed, and you work directly with Alexandra, who brings 13 years in high-ticket sales and 15 in brand strategy.

Who do you work with?

Established businesses with real revenue and strong cash flow whose growth has stalled. You know your offer works. You’re converting less of it than you should. Most of our clients are in tech, finance, law, building, renewable energy and health. We don’t take on gambling, tobacco, meat industry or weapons clients.

I don't know what's broken. Where do I start?

With the Quick Fix Audit. One hour, £297, booked and paid directly on this site. We look at your brand, your offer and where your sales are leaking, and you leave with two or three changes you can make straight away. Most founders who come to us can’t name the problem yet. Finding it is the job.

What happens after the Quick Fix Audit?

That’s up to you. The hour is a working session, and the actions are yours to implement with or without us. If we spot something bigger worth fixing together, we’ll tell you plainly.

We already have a brand. Do we have to start again?

Rarely. Most brands we see have good bones and a positioning or messaging problem sitting on top. We keep what’s working and fix what’s costing you sales. If your audience responds to something you personally dislike, we’ll say so, because the founder is not their own target audience.

Will this actually increase our revenue?

We don’t offer guarantees, and we’d be wary of anyone who does. What we work on is the points where buyers lose trust or drop out before they buy. Fix those and more of the demand you already have turns into sales. If your product doesn’t solve the problem, we’ll be honest that that’s a different conversation.

How long does it take?

The Quick Fix Audit is one hour. The Unblocker Audit takes two weeks, the Strategy Roadmap six weeks, and the Full Revamp three months. The Fractional retainer is ongoing.

How much does it cost?

The Quick Fix Audit is £297. The Unblocker Audit is £5,000. The Strategy Roadmap and Full Revamp needs a discovery call to define your needs and scope. Our retainers are scope dependant.

Still haven’t answered your question?

Ready to unblock your sales?

Book a 30-minute scale session. We’ll ask questions, you tell us what’s broken, and we scope fit together. If it makes sense, we start. If it doesn’t, we’ll recommend something else