Unblock your sales with a brand and system designed to scale

Q: How is this different from a design agency or freelancer?

Most agencies start by making things pretty. Kiln starts by diagnosing why you are not converting, including your customers, competitive landscape and where people are lost in the funnel. Strategy comes first and design follows.

Q: Will this actually increase my revenue and conversion?

Kiln focuses on identifying and addressing positioning, messaging, funnel and customer experience problems that can affect conversion. Results depend on the business, market and implementation.

Q: What if I don't know what's actually broken?

Kiln begins with a diagnostic process designed to identify problems across positioning, messaging, presence, competitors and sales funnels.

Q: What's the difference between the Audit and the Roadmap?

The Unblocker Audit provides a focused diagnosis and recommendations, while the Strategy Roadmap provides a comprehensive sales and growth blueprint.

Q: What if I want to go further after the Audit?

Clients can continue with a Strategy Roadmap, Full Build or ongoing Retainer depending on the level of strategic and implementation support required.

Q: How long does the Audit take vs. the full Roadmap?

The Unblocker Audit takes two weeks, while the Strategy Roadmap takes six weeks.

Q: What's the investment for each option?

The Unblocker Audit is $5,000, the Strategy Roadmap is $15,000, the Full Build starts at $25,000, and the Ongoing Retainer is $1,800 per month.

Q: What if I already have a brand I've invested in?

Kiln can diagnose and improve an existing brand and sales system rather than requiring a complete rebrand.

Q: What's the first step to explore working together?

The first step is to book a 30-minute Scale Session where Kiln asks diagnostic questions, discusses what is broken and scopes whether there is a fit.

Q: Do you guarantee results?

Kiln does not guarantee specific business results. Its work focuses on diagnosing problems and developing strategy and systems designed to improve sales and growth.

Globally Operating

London HQ · remote-first

Human-Centred, Design-Led

13+ years in high-ticket sales

Commercial Architecture

Brand · UX · positioning

Unblock your sales with a brand and system designed to scale

Globally Operating

London HQ · remote-first

Human-Centred, Design-Led

13+ years in high-ticket sales

Commercial Architecture

Brand · UX · positioning

Kiln works with Series A founders at critical growth stages to audit positioning, optimise sales funnels, and refine the systems that drive revenue – without the guesswork. We align strategy, sharpen value, and build brands that convert with precision and scale sustainably

The Problem

You’ve got the product, but growth is stalled.

Most Series A companies have a good product, paying customers, and real revenue – but unclear positioning, weak messaging, and a leaky funnel quietly cost them deals.

You know something’s wrong. You just can’t articulate what.

01

Customers pick competitors

Your positioning is unclear, it's hard to trust you, and your USP gets lost in the noise – so buyers default to the safer-looking option.

02

You leak deals mid-funnel

Messaging, brand, and website create friction instead of clarity at every step, and people drop off between interest and purchase.

03

You attract the wrong fit

The right customers can't see themselves in your messaging – or can't find you at all – so you chase everyone and convert no one.

“The result: 6–12 months of slow growth and marketing spend thrown at guesswork.
That changes when you diagnose what’s actually broken.

We are Kiln

Growing a buisness with traction shouldn’t be this hard

With 13+ years across high-ticket sales and scale-ups, we understand how humans work, what they want, and why they buy. We know what it’s like to see the potential — product-market fit, revenue flowing — but growth has stalled, and you’re stuck in the details with no time to solve it.

Kiln is a high-touch go-to-market and scale-up lab. We pinpoint the problems between your product and your people, then rebuild your brand and sales systems for higher conversion and a smooth, satisfying customer experience.

If you're ready to...

01

Win customers from competitors because your positioning is clear, credible, and impossible to ignore

02

Stop losing people through sales and onboarding by creating frictionless experiences that guide customers forward

03

Attract the right customers who value what you do, instead of chasing everyone and converting no one

04

Scale with confidence, knowing brand, positioning, and strategy are precisely aligned with your audience

05

Build a business that stands out and converts at significantly higher rates without constantly guessing

Then let's talk....

HOw it works

A streamlined process that works

Assess

A 30-min call. You tell us what’s broken, we ask diagnostic questions and scope the fit. We outline goals, metrics and constraints.

Diagnose

We interview customers, audit positioning, messaging, presence and funnels, analysing competitors and finding your leaks.

ARCHITECT

We build the strategy system — ICP, positioning, messaging and sales playbook — in private.

Present

We present all findings, complete deliverables and answer every question. You’ll know what to do, when and the impact it’ll have.

Implement

You execute, or we do — it’s up to you. We stay for accountability and course-correction as you grow.

Assess

A 30-min call. You tell us what’s broken, we ask diagnostic questions and scope the fit. We outline goals, metrics and constraints.

Diagnose

We interview customers, audit positioning, messaging, presence and funnels, analysing competitors and finding your leaks.

Architect

We build the strategy system — ICP, positioning, messaging and sales playbook — in private.

Present

We present all findings, complete deliverables and answer every question. You’ll know what to do, when and the impact it’ll have.

Implement

You execute, or we do — it’s up to you. We stay for accountability and course-correction as you grow.

Don’t want to execute it yourself? The Complete Sales & Growth System rebuilds your brand and website as the implementation of the strategy — every touchpoint refined, aligned, and launched.

Previous work

View
Case Study

5.0

Founder-rated

“Artistic, professional and efficient. Kiln offers fantastic solutions for all your design needs. They did our website for us and we couldn’t be happier. We’ve had so much incredible feedback that our website is another thing that sets our business apart from the rest. Thank you!”

“Kiln has been absolutely fantastic with our business Maximum Solar, helping build the website and content creation. Their work has been nothing short of outstanding.”

“Goes above and beyond to understand your personal goals and how to get there, seeing fantastic results already thanks to Alex’s guidance. Highly recommended!”

“Professional, high quality work, great design eye, efficient and pleasant to deal with. 100% Recommend hiring Alex!”

“I’ve worked with Alex for over 18 months now. Her creative design and attention to detail are amazing and aesthetically beautiful. I have multiple businesses that I’ve moved across to her simply because she’s the best I’ve come across. She is extremely talented and efficient. It’s an absolute pleasure working with Alex.”

“It was a pleasure working with Alexandra on our new and existing business ideas. She interpreted our random thoughts and needs amazingly and came up with a plan that made sense to us. She was great at listening and incorporating what we wanted rather than pushing a pre made structure like most do. I highly recommend her if you want to grow your business in a way you can understand and still feel like you’re in control.”

“I was looking for someone who really could understand my idea and working with Alex was honestly a game changer. She got my vibe straight away and helped me build not just a beautiful website, but a brand that actually feels like me. Super creative, super chill, and seriously talented. Grazie Alex – you nailed it!”

“It was an absolute delight working with Kiln. They bring great passion and energy to what they do. Alex was attentive to our needs and helped us clarify exactly what we were after for our product design, which we then took to launch. I highly recommend working with her for anyone wanting to refine their business idea, and execute it to a high standard.”

“It’s been amazing to work with Alex, she has helped me to gain more clarity in the processes of my business and create a good workflow.”

“Oystercatchers NZ engaged Alexandra the Founder of Bloom Consulting for our brand identity, iconic oystercatcher images, including large illustrated digital landscapes. She created our website, presentation materials, and business cards, which stood out and told our unique story. Alexandra truly cared about, and understood our purpose and passion and was integral to Oystercatchers looking professional when we launched. We also engaged her design and layout silks for a number of our client's to develop their new business logos, promotional and exhibit materials and received excellent feedback.”

“Great consulting service! They really got what we needed and gave us useful advice that worked. Made a big difference for our business. Definitely worth it!”

“Alex is wonderful and great to deal with! Absolutely recommend.”

The Offer

Work with us

Most clients start with the Sprint. Some add a Retainer to stay accountable. A few choose the Complete System if they need everything handled. Pick what fits

The “Unblocker” Audit

$5k

2 weeks

For founders who need diagnosis without a full Strategic.

Strategy Roadmap

$15k

6 weeks

The main event — a complete Sales & growth blueprint your team can execute.

Sales & growth audit, ICP & audience definition
Positioning, brand & messaging framework
Customer journey & Sales playbook
90-day roadmap & action steps
Initial Intake Call (90 mins)
Check-in call
Roadmap Call

Full Build

$25k

From 6-8 weeks

Brand identity and website build, layered on top of your Strategy Roadmap. Design and execution. No re-worked strategy.

Ongoing Retainer

$1.8k

Monthly

Ongoing direction for brand and Sales growth — the strategic partner behind your next stage of scaling

Frequently Asked Questions

Still haven’t answered your question?

How is this different from a design agency or freelancer?

Most agencies start by making things pretty. We start by diagnosing why you’re not converting: your customers, your competitive landscape, exactly where you lose people. Strategy first, design second. You’re paying for the diagnosis and the roadmap, not just the execution.

Will this actually increase my revenue and conversion?

If the problem is positioning, messaging, brand clarity, or experience, yes. For founders with product-market fit hitting a sales ceiling, we drive conversion uplift by making it clear who you are, why you matter, and how to move through your funnel. If your product doesn’t solve the problem, we’ll tell you that too.

What if I don’t know what’s actually broken?

That’s what the Unblocker Audit is for. We run workshops on your core value and advantage, analyse your positioning against the market, and find where customers drop off. You walk away with a clear diagnosis in a 5-8 page report within 2 weeks.

What’s the difference between the Audit and the Roadmap?

The Audit ($5k, 2 weeks) diagnoses the problem. The Roadmap ($15k, 6 weeks) does that plus builds the full fix: ICP, positioning, messaging, sales playbook, and a 90-day action plan. Most founders who don’t yet know what’s wrong start with the Audit. Founders who already suspect the answer and want the full system go straight to the Roadmap.

What if I want to go further after the Audit?

The full $5k Audit fee is credited toward the Strategy Roadmap if you upgrade within 30 days of your findings call. So the Audit isn’t a sunk cost. It’s the first step, if you decide to take it.

How long does the Audit take vs. the full Roadmap?

The Unblocker Audit takes 2 weeks and delivers diagnosis plus a findings call. The Strategy Roadmap takes 6 weeks and delivers diagnosis plus the full positioning, messaging, and sales system with a 90-day plan. The Full Build runs 6-8 weeks on top of that if you want brand identity and website execution included.

What’s the investment for each option?

The Unblocker Audit is $5k, the Strategy Roadmap is $15k, and the Full Build (brand identity and website on top of the Roadmap) is $25k. The Ongoing Retainer runs $1.8k/month. We’re upfront about cost from the first call and can talk payment plans.

What if I already have a brand I’ve invested in?

Not necessarily scrapped. Sometimes we evolve and refine, sometimes we rebrand entirely. It depends on whether the brand is the problem or the positioning is. We diagnose first, then recommend, and we’re honest either way.

What’s the first step to explore working together?

Book a 30-minute scale session. We ask questions, you tell us what’s broken, and we scope fit together. No pressure, no pitch. If it makes sense, we start. If it doesn’t, we’ll point you somewhere better.

That also fixes the earlier “4–6 weeks” vs “6 weeks” mismatch on the Roadmap timeline, it’s consistently 6 weeks now throughout.

Do you guarantee results?

No one honest can guarantee revenue outcomes, and we won’t pretend to. What we guarantee is a clear, evidence-based diagnosis and a specific plan. The founders who see the biggest uplift are the ones who implement it.

Can I see examples of your work?

Yes, check the Work page for case studies across industries.

Still haven’t answered your question?

Ready to unblock your sales?

Book a 30-minute scale session. We’ll ask questions, you tell us what’s broken, and we scope fit together. If it makes sense, we start. If it doesn’t, we’ll recommend something else