SERVICES

Build for businesses Ready to perform.

Every Kiln engagement is a strategic intervention, not a service order. We partner with established operators who understand that brand, messaging, and sales architecture aren’t costs—they’re the foundation your revenue is built on.

Design

Uncover what’s costing you revenue

Architect

Build the strategy and positioning

Build

Execute across brand, digital presence, and sales

Perform

Launch, refine, and convert

01 OFFER

THE UNBLOCKER AUDIT

Timeline

2 weeks

For founders who need diagnosis without a full sprint.

What You Get

1 intake call (60 minutes) You describe the challenge, we ask diagnostic questions, we scope what needs to happen

Deep analysis of your specific challenge- We dig into positioning, messaging, funnel, or sales process (whatever is most broken)

1 findings call (60 minutes) - We present our analysis, findings, and specific recommendations

Written audit report (5-8 pages) Comprehensive written document with findings, gaps, and action steps

Best For

Founders testing fit before a bigger commitment

Specific commercial growth (positioning? messaging? sales? funnel?)

Fast turnaround needed

Want to validate whether the issue is what you think it is

Ideal Customer

Series A founder who knows something is broken but wants to understand exactly what before committing to a full sprint.

PRICE

$2.7k

02 OFFER

STRATEGY ROADMAP

Timeline

6 weeks

The core offering. Complete scale blueprint.

What You Get

Initial Intake call (90 mins)

Unblocker Audit Report

60 min check in call at week 3

Unblocker Audit Report - Current state analysis, gaps identified, ROI of fixing them, revenue leaks quantified

ICP & Audience Definition - Clear definition of who actually buys, why they buy, where to find them, buying behavior

Positioning & Brand Strategy - Competitive differentiation, value prop clarity, market position, why you win

Messaging Framework - Core positioning pillars, web copy recommendations, pitch outline, key messages by audience

Customer Journey Blueprint - Complete funnel analysis, where customers are, where they're lost, improvements needed at each stage

Sales System Playbook - 5-7 step sales process, discovery to close, questions to ask, objection handling, metrics to track

90-Day Roadmap at the end of the 6 weeks - Phased implementation plan, what to do first vs. later, priorities, milestones, metrics

Action Steps Guide - Immediate next steps, resource allocation, timeline, implementation approach

Deliverable Format

8 comprehensive documents

Mix of frameworks, templates, reports

You own everything

You execute, we guide

Best For

Core offer

You'll execute the strategy

6 week commitment

Want clear direction without done-for-you

Ideal Customer

Series A founders with product-market fit who need clarity before scaling. For businesses struggling to convert as well as they could due to their branding, user experience or sales systems. Great for teams about to scale that need a strategic foundation in order to scale sustainably.

How It Works

Week 1: Kickoff, team alignment, research phase begins

Week 2-3: Customer interviews, competitive analysis, framework development

Week 4: Strategy presentation, all 8 deliverables, recommendations

Week 5-6: Q&A, refinement, launch support

Price

$15,000USD

03 OFFER

FULL BUILD

Timeline

From 6-8 weeks

Brand identity and website build, layered on top of your Strategy Roadmap. Design and execution only.

What You Get

Everything in the Sprint PLUS:

Competitive analysis - Deep research into how 3-5 competitors position themselves, gaps in market, white space for you

Brand identity & strategy - Logo, color palette, visual direction, brand guidelines, design language

Website design & build - Modern, conversion-focused website design, UX strategy, copywriting, wireframes, technical build

Messaging implementation - All website copy written and aligned to positioning, landing pages, pitch materials, sales collateral

Launch support - Website go-live, asset delivery, launch guidance, optimization post-launch

Deliverable Format

(Brand system, Website, Messaging, Launch support & training)

Optional Add-Ons

(Pitch decks, Collateral, Custom site functionality)

Timeline Breakdown

Phase 1 (Weeks 1-3): Brand identity, visual direction

Phase 2 (Weeks 4-6): Website design and build

Phase 3 (Weeks 7-8): Copy implementation, launch prep

Best For

(Founders with strategy in place, set timeline, no in-house design, etc.)

Ideal Customer

(Series A founder with clear strategy, needs brand & site)

Price

From $25,000 USD. Final quote depends on scope of the build.

04 OFFER

ONGOING RETAINER

Timeline

Ongoing — 3-month minimum recommended, month-to-month after

Ongoing direction for brand and sales growth — the strategic partner behind your next stage of scaling.

Price

$1800USD

Execution Available as Add-On

What All Retainers Include

Monthly GTM review (what's working, what needs adjusting)
Ongoing strategic direction (you decide roadmap, we keep accountable)
Implementation support (you execute, we guide)
Course correction (plans change, we adjust with you)
Accountability (monthly reviews keep everyone focused)

Retainer Timeline

Best For

Ideal Customer

Founder who completed a Sprint and wants ongoing partnership. Company executing GTM roadmap and needs strategic guidance. Founder who wants accountability to stay on track.

Runway Retainer

$1.8k

USD- Monthly

A strategic thinking partner — direction, not delivery.

Execution Partner

$5.2k

USD- Monthly

Strategy plus one deliverable track, done for you.

Design Retainer

$3.5k

USD- Monthly

Unlimited design execution — not strategy.

PROCESS AFTER YOU CHOOSE

Book Assessment Call (30 min, free)

– Tell us what’s broken

– We ask diagnostic questions

– We scope fit and timing

– Discuss which offer makes sense

Sign & Schedule

– Choose offer, sign agreement

– Schedule start date

– Onboarding call with team

Kickoff

– We kick off project

– We begin research/strategy

– You stay aligned

Delivery

– You get deliverables (Audit/Sprint) or completed work (System)

– We present findings

– We answer questions

(Optional) Retainer

– You execute Strategic Roadmap

– After 30-60 days, add Retainer if you want ongoing support

– We stay to keep you accountable

By Service

Service

Investment

Timeline

Deliverables

Execution

Best For

The “Unblocker” Audit

$8k

2 Weeks

Diagnosis + Report

Not Included

Testing Fit

Strategy Roadmap

$15k

6 Weeks

8 Strategy Documents

You Do It

Strategy + Direction

Full Build

From $25k

6-8 Weeks

Brand + Website

We Do It

Bringing your strategy to life

Ongoing Retainer

$1.8k

Monthly

Ongoing Guidance

Advisory

Accountability

HOW TO DECIDE

Choose Quick Audit ($8k) if:

You know something is broken but not sure what

You want fast feedback before bigger commitment

You have specific GTM question (positioning? messaging? sales?)

You're testing fit with us

You want diagnosis in 1-2 weeks

Choose GTM Sprint ($15k) if:

You know something is broken but not sure what

You want fast feedback before bigger commitment

You have specific GTM question (positioning? messaging? sales?)

You're testing fit with us

You want diagnosis in 1-2 weeks

Choose Full Build ($25k) if:

You already have (or are booking) a Strategy Roadmap

You want it finished on a set timeline, not stretched over months

You want the brand and site built, not the strategy redone

You don't have design resources in-house

You're launching or rebranding

Choose Retainer ($1.8k) if:

You completed a Sprint

You want ongoing accountability

You need strategic guidance

You want support adjusting as you scale

You value staying on track

Ready to unblock your sales?

Book a 30-minute assessment call. We’ll ask questions, you tell us what’s broken, we scope fit together.

If it makes sense, we start. If it doesn’t, we’ll recommend something else.

No sales pitch. Just diagnostic questions. 30 minutes. See if we’re a fit. If not a fit, we’ll be honest about it.