Laurel’s purpose is to guide and empower individuals and families through life’s major transitions – such as estate planning, trust creation, and divorce with a balance of legal insight, compassion and practical support.
Her work centres on safeguarding what matters most – family, assets, and peace of mind while helping clients navigate complex emotional and legal situations with clarity and confidence.
She aims to provide a human, grounded alternative to traditional law firms, ensuring clients feel heard, supported and in control of their decisions during times of uncertainty or change.
Our job was to translate the essence of LAUREL – warm, compassionate yet professional and empowering into the branding.
‘Laurel’ successfully blends a personal touch being close to ‘Lauren’ the owner’s name. It lends professional credibility, and deep symbolic meaning.
Laurel, tells a story of victory, resilience, and peace, which is the journey we guide guide clients on. It’s a name that is both warm and strong, approachable and authoritative.
‘Laurel’ successfully blends a personal touch being close to ‘Lauren’ the owner’s name. It lends professional credibility, and deep symbolic meaning.
Laurel, tells a story of victory, resilience, and peace, which is the journey we guide guide clients on. It’s a name that is both warm and strong, approachable and authoritative.
The tagline “Legacy and Separation Planning” encapsulates the essence of this business and its values. It reflects both the practical and emotional dimensions of the service —helping clients safeguard what matters most while navigating pivotal life transitions with clarity and care.
LAUREL’s photographic direction for both stock/staged images and her own personal photoshoots followed a warm and invited, hopeful set of imagery and tones rather than focusing on divorce and separation heave, or grieving imagery.
During our strategy sessions, we also refined the following:
‘Laurel’ successfully blends a personal touch being close to ‘Lauren’ the owner’s name. It lends professional credibility, and deep symbolic meaning. Laurel, tells a story of victory, resilience, and peace, which is the journey we guide guide clients on. It’s a name that is both warm and strong, approachable and authoritative.
This palette feels earthy, grounded, and quietly confident – perfect to convey calm authority and renewal.
The soft cream and pale green create openness and ease, while the warm terracotta and golden ochre bring humanity, warmth, and approachability. Deep forest green grounds the palette in wisdom and trust, and muted sage adds balance and emotional steadiness. Together, the colours evoke stability, growth, and optimism – a reassuring visual identity for clients navigating change with clarity and dignity.
The logo embodies the themes of victory and success through the wreath, a timeless symbol of achievement and empowerment. The formal font reinforces a sense of trust and credibility, while the portal through the wreath represents clarity – a gateway to new opportunities and growth. The movement of the leaves conveys positivity, momentum, and life, enhanced by the subtle inclusion of a sun symbol to suggest warmth and vitality.
Once branding was signed off, we designed business cards, an e-signature and letterhead template.
The initial concept for the wireframes was a clean design with calming more neutral colours and a minimalist interface. Given budget limitations – the essence of this design was carried forward but using the bones of a template that could carry through the functionality without the drastic initial development outlay.
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