Tassie Tallow is a premium, natural skincare and food-grade tallow brand sourced from grass-fed Tasmanian cattle. The goal of this project was to create an e-commerce experience that elevates a
traditionally “rustic” product into a refined, desirable, and trust-driven brand.
This wasn’t just about selling products — it was about reframing perception.
Tallow sits in a unique category:
The challenge was to:
Repositioning Tallow as Luxury Wellness
Rather than leaning into “farm-style” branding, the direction shifted toward:
This is reflected in:
We were asked to establish a new brand identity and website while using the limited imagery and logos they provided while they work to obtain new imagery. The aim was to create an experience that would be easier to navigate and reflect the words minimalist, clean and healing in the identity.
Visual Language
Typography
Imagery Direction
The site caters to two distinct user journeys:
The design separates these journeys visually while maintaining a cohesive brand system:
Because tallow requires explanation, the site integrates education directly into the buying journey:
This reduces friction and builds trust before purchase decisions.
Conversion-Optimised Product Pages
Products are presented in flexible blocks:
This allows users to enter from multiple intent points rather than a rigid path
